The beginning of this reading focused on how people interpret words differently. Kress' argument about perspective sounds eerily familiar to that of Kenneth Burke's (overused) terministic screens concept. The example with the child and the drawing of a car was an excellent example of the variance of articulation and understanding. Another interesting point Kress mentions is that regardless of mode, "communication... always happens as text" (47). This idea is interesting because it brings me back to the Bolter and Grusin reading. In Remediation, the book states that the internet/computer attempts to remediate printed media. Oddly, books are comprised of text and everything that tries to remediate it still has to use text. I guess in a way, the catch is "this is the new text". It seems almost weird that people are so gullible (myself included), but the fact remains that people always want what is new and cutting edge.
On a side note, the Kress reading is starting to come full circle now that we have already covered Remediation.
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