Although this section of Kress was dense, one thing I took away from the reading is the idea that we make sense of what we see and hear by creating representations through language and images (texts in Kress’s definition of the term).
I also thought Kress’s discussion of texts as based in more than simply language was interesting. Texts are created through images, text, etc., and part of literacy is this idea of semiotic design. “We have moved from literacy as an enterprise founded on language to text-making as a matter of design, an enterprise founded on a variety of forms of representation and communication. From competence in use we have moved to competence in design and, with that, innovation and creativity…are now in the centre” (105). As we’ve discussed in class, literacy is more than simply the ability to read and write. It is also the ability to deliver a message in a way that is appropriate to the audience receiving that message, and Kress addresses that notion in these chapters.
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