B&G 88-131 (Finally got my book!)

On page 103, the text explains a game called Ultima Online. This stood out for me because my brother used to play this game. It was the first time i'd ever seen/played an online role-playing game and I remember how amazed I was. I'd known about chat rooms, and message boards, etc. But this game created its own mini world that had its own culture associated with it. It was my first experience with immediacy through an internet program. Not only that, but the game created a culture of its own. There were whole communities of web sites dedicated to news, info, guilds, even comics about the game.