B and G pp. 165-194

The most interesting comparison I read from this reading was how shopping malls are structured like television sets. Like channel surfing, the person or observer is able to pick and chose which store he/she would like to view. People watch television to entertainment as do shoppers. As the reading suggests, television commercials are made to ask the viewer, "Will you buy?" Obviously, this idea is the same of shopping malls and the stores within.