Bolter and Grusin

This reading was beneficial in helping me understand more fully some of the terminology we have discussed up to this point. Each new media has to be able to “refashion or rehabilitate” existing media (56), and “spread the content over as many markets as possible” (68). How does this happen? The media engages a social class or community that will be trendsetters in the remediation process of that particular medium. After a period of time, the concept (or item) will become more readily available in access and price for the mass markets. The trendsetter group will experience the event as hypermediated, while the remainder of society will opt for immediacy (71).