I really thought the section on film--especially animated--was really interesting because of the evolution i witnessed in this medium throughout my childhood.
In elementary schools we had, as the book talked about, the animated films like Beauty and the Beast that imitated the Hollywood style--the film was ever flowing, no seams. However, as I grew up, the evolution of animation developed into movies like Toy Story, which become a hypermediate realistic world of its own. Suddenly the 3D world opened a whole new level of remediation for movies, especially kids movies. I feel like I have witnessed this evolution just in my short 20 years, since already the animated films I love are considered to be out of date; however, they are constantly being "remastered" to look even more realistic.
The quote that most stood out to me was:
"The latest animated films have found new ways to pursue both the desire for transparent immediacy and the fascination with media. In being able finally to compete with the "realism" of the Hollywood style, the animated film has also become increasingly aware of and confident of its own status as mediation."
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