Bolter and Grusin

I think Bolter and Grusin use the term "remediation" to refer to the interaction between traditional (old) and contemporary (new) media, and the changes that messages undergo when moving between and among such media.

One example of remediation can be found in the work of digital artist Bert Monroy, such as in his creation of a logo for Wired magazine. I was going to post a picture of it here, but evidently Blogger does not allow file attachments, and dragging the bitmap file onto the page obliterates the text. So ... digital illiteracy in action, or just a user-unfriendly program? I don't know.

At any rate, the photorealistic image Monroy produced began with the creation of four diamonds, which he filtered in different ways to create several different representations of the images, which he in turn used to create a "bling" version of the word "LUXURY," seemingly made of small diamonds set into a gleaming gold frame. The image changed from a building block -- a single "diamond" made of pixels" -- to a complete piece of "jewelry" in a way similar to the way a jeweler would create a piece, but the jeweler can allow the gold and the diamonds themselves to create the gleaming, rich appearance, while Monroy needs to use his skills to give his creation the very same look.