Remediation, as described by Bolter and Grusin, is the principle that old media and familiar genres end up as the content of new media. Bolter and Grusin further their discussion of media describing it as both an art and as a means of transmitting information.
An example of something that has been remediated is AOL instant messenger (aim). Aim started off as a simple way to communicate, via text, in a ping pong exchange with your friends. Aim has evolved, however, to provide its members with the capability to participate in a communicative exchange via text, video, and audio. Additionally, it allows its members to exchange files and pictures directly from the instant messenger box.
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